Fictitious Company Business Plan - 2501 Words

Pan Pacific Marketing Consultants Business Plan Contents Executive Summary Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â… 3 Objectives Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….. 3 Mission Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….3 Critical Success Factors Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 4 Internal Factors Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 4 External (Business Environment) Factors Â…Â…Â…Â….Â…Â…Â…Â…Â….. 4 Company Summary Â…Â…Â…Â…Â…Â…...Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 5 Services Â…...Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 5 Competitive Comparison Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â…Â…. 5 Sales Literature Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 6 Sourcing Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â…Â…Â…Â…. 6 Market Analysis Summary Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â… 6 Market Segmentation Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 6 Target Market Segmentation StrategyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. 6 Competition and Buying Patterns Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…Â…Â…Â… 7 Strategy and†¦show more content†¦Being a market intelligence services provider, business and market development consulting services provider, and business and sales representative, Pan Pacific Marketing Consultants demonstrates a successful approach in converting its reputation into an excellent brand to ensure the conversion of its clients knowledge into their intellectual property, thus creating value for its clients. 2. Excellence in fulfilling the promise. Clients do not buy features, they buy benefits. To realize a benefit, a claim must be made and proof presented. This company has had success on claim after claim. 3. Developing visibility to generate new business leads. Participation by the company in online business affiliations with reputable global players of e-business technology is a necessity. Two of these players are Palo Alto Software and B2BToday.com. Strategic relationships must also be made with companies, government institutions, regional (provincial) government offices, and NGOs, as well as with individual customers. 4. High-quality service and customer satisfaction. Everything the company sells is guaranteed; therefore, the services have to do what the customers want, and do it well. Long-term customer satisfaction is critical to the survival of the company. 5. Create multiple opportunities from a single line of expertise. Pan Pacific Marketing Consultants is able to leverage from a single pool ofShow MoreRelatedFlash Technologies, Inc.: Risk Analysis and Resolution of Client Issues919 Words   |  4 PagesMemo: General Business and Industry Risks: As illustrated in the table below, provide an analysis of business objectives and strategies and how they map to business risk, audit risk, related accounts, and their potential effect on the audit plan. For the two business objectives illustrated below, identify one or two additional risks associated with each objective and complete the remaining columns for all risks (note that the template has been partially completed). Business Objective and StrategyRead MoreMarketing Strategy For An Undergraduate Marketing Course1268 Words   |  6 Pagesproduct. Although there are several complex ideas associated with marketing it is important to understand them in order to ensure your business is successful. 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